The Best Charleston Influencers to Follow in 2023

If you’ve just moved to Charleston and are wondering who the best Charleston-based influencers are to follow or just want to see what life in the beautiful coastal beach city is like, this list is for you. Here are the best Charleston influencers on Instagram and Tiktok, and the best Charleston bloggers to follow to find all of the best things Charleston has to offer, from the best restaurants, bars and beaches to go to, to the best stores to shop at. These are the most influential people living their Southern Charm dream, and inspiring others to do the same.


Lauren Loveless

Lauren Loveless’s account is a ray of southern sunshine! She’s the epitome of a young 20-something living up her Charleston dream. She’s living the dream – and she’s loving every second of it! Follow for her clothing recs, TikTok hair tutorials, and happy-go-lucky videos. 


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Nicole Farina

Nicole Farina (@Nicole.Farina) hosts her “Charleston Diaries” series on TikTok, and it is one of the best Carrie-Bradshaw-style series I’ve come across. She’s a master of storytelling, and brings you into her 20-something life navigating the Holy City. She’s great, and you’ll love to follow.


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Jetset Christina

Christina Haisfield (@JetsetChristina) is one of the best Charleston-based influencers – she is a luxury travel blogger who calls Charleston her home base. She has a one-year-old baby boy and is the guru on all things travel, babies, and the best places to eat and drink in Charleston. Follow for her positive energy, zest for life, and raw, authentic recommendations. She is also a mom-preneur and is always busy in-between travels designing and running the women’s side of Kenny Flowers, which has a store on King Street – known for Charleston’s best resort and swimwear


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Julia Berolzheimer

Julia Berolzheimer (@juliaberolzheimer, formerly Gal Meets Glam)’s photos are something out of Southern Living. Her life always looks picture-perfect, and she’s one of our favorite follows for all things home & family. 


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Naomie Olindo

Naomie is one of the best and sweetest stars of Southern Charm, the Bravo show showcasing life in Charleston, but she’s even better on social media than on the show. 


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Kenzie & Carol Carter

Kenzie & Carol are twins bringing you double the fun through their adventures with style, travel, being a mom & everyday life in Charleston. Their account is such a fun follow – especially if you love fashion!


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Helen Leland

If you want to amp up your feed with some entrepreneurial inspiration, Helen, the founder & face of Blender Bombs, is your girl!


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Megan Pinckney Rutherford

Although Megan of Shades of Pinck is technically based in Columbia, South Carolina, she finds herself in Charleston almost every other week! She’s actually a sixth-generation Charlestonian and a great follow for lifestyle and fashion, and her little boy Teagan is just too cute!!!


Allie Mack

Allie’s sunny energy, chic aesthetic and witty captions makes her one of our favorite follows. She’s a self-proclaimed “coastal cowgirl” and we love her for it. For all things bikinis, boots and beaches, give Allie a follow. 


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Kristin Chambless

Kristin is a Charleston-based blogger and lifestyle content creator. Kristin is always sharing things like hosting tips, and lifestyle tips like her go-to house paint colors, decorating favorites, and now her new experiences as a mom! She’s a great follow if you love traditional Charleston style and a dreamy, cozy home aesthetic.


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Megan Molten

Megan Molten is a coastal-modern interior designer but an influencer in her own right! She is a lover of all things interiors, fashion,food and fun in her favorite city in the world—Charleston, SC. She has coined the style ‘lowcountry luxury’ and she does it right! Follow her for home & interior design inspo.


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Andrea Serrano

Andrea Serrano is an entrepreneur, fashion stylist, creative director, producer, image architect, and Charleston blogger. This effervescent businesswoman is also a former boutique owner, and currently styles photoshoots all over the Holy City, her experience in Charleston fashion shows on her feed and she’s such a fun follow if you love fashion!


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Megan Stokes

Megan Stokes is a mom of two and one of the best Charleston bloggers to follow, and loves sharing her current home design projects, links to my favorite shopping finds, and her lowcountry family life. If you love traditional southern style, you’ll simply adore seeing her in your feed.


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Austen stars in Southern Charm but is also a podcaster, restaurateur, adventurer and local brewery connoisseur, so his is an account you don’t want to miss. 


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Christina is a leading luxury lifestyle and travel blogger with over 2 million readers. Follow her on instagram @jetsetchristina.